It will be interesting to see where the city heads in the future. that night, that's for sure. But what's more remarkable is seeing the changing Hollywood skyline, which has in the past few years alone completely morphed. Guests (ourselves included) enjoyed (and I really do mean enjoyed, they were tasty) Poke Wonton Tacos, Petit Imperial Wagyu Sliders and Grilled Cheese, Smoked Bacon & Tomato Soup Dumplings from Chef Chris Santos of Beauty & Essex and Chef Ralph Scamardella of TAO Asian Bistro. It was the hottest party in L.A. You'd think it'd be hard to get a drink, or the passed apps would disappear before you could try even one, but nope. DJ Khaled also came in for a special surprise DJ set. Ross One, DJ Cassidy, Chantel Jeffries, Chris Masterson, and Devin Lucien manned the decks throughout the evening. The whole alleyway where a few of these new businesses perch was totally blocked off, as well as a subsequent street where the new TAO lives, and thousands of guests spilled out of each new venue, dancing, drinking, and enjoying special surprise performances by NAS, Busta Rhymes, and Anderson Paak. But this wasn't one of those lame, stuffy events you can't wait to leave.
Guests included everyone from Katie Holmes and Cindy Crawford, to Orlando Bloom and G-Eazy, and Hailey Baldwin plus Zoe Saldana. We just felt that what was missing - and what we’d love to be a part of - is to create a place that had a nightlife sensibility in the sense that you could get great service, see a great crowd, have great drinks, listen to some great music, but not deal with everything that comes along with nightlife.On Thursday, March 16th, a huge-stuffed to the brim with celebs-invite only block party was thrown to celebrate the highly-anticipated TAO Asian Bistro, Beauty & Essex, Avenue, and Luchini Pizza + Bar Grand Opening. “When you have that over 70 locations in over 25 markets around the world, we definitely have something for everybody. “Our focus here with our cocktail program is really delivering for our guests on that promise of it being a cocktail lounge, and not just using that term lightly,” Pardasani says. Standouts include “La Pina,” a mezcal cocktail featuring Dos Hombres, one of The Fleur Room’s partners, and a “super premium” Casa Azul reposado tequila cocktail, served in the bottom half of the blue-and-white ceramic bottles themselves. The beverage program, led by Tao Group Hospitality’s beverage director Craig Schoettler (Alinea, The Aviary), is the raison d’être, especially since there’s no food on the menu. It has also hosted several Hollywood special occasions, like Kevin Hart’s birthday party, Stephen Curry’s ESPYs party, album listening parties for both DJ Calvin Harris and singer Giveon and Bella Hadid’s Kin Euphorics launch. The reservations-only cocktail lounge, which is located on Sunset Boulevard, has been fully realized and functioning for nearly four months, but the team behind the space decided to open as summer slows into fall, a strategic choice since most vacations have been had and people are returning and settling into Los Angeles again.ĭuring the months it has been quietly open, The Fleur Room has welcomed a smattering of celebrity clientele: Kendall Jenner, Lori Harvey, Jason Oppenheim and Ryan Philippe to name a few. The opening of The Fleur Room’s doors has been gradual by design. “It’s about smaller, more intimate conversations,” says Pardasani.
The Fleur Room, which is reservation only, is not necessarily for the partygoer, but instead a place crafted intentionally for a post-dinner drink or pregame before a night out on the town. With this in mind, The Fleur Room’s messaging is noticeably more understated, thanks in part to the velvet seating, marble cocktail tables, and jewel tone colors that make up the design scheme (inspired by London members clubs, according to Pardasani).
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